{"id":6921,"date":"2026-07-10T14:01:20","date_gmt":"2026-07-10T14:01:20","guid":{"rendered":"https:\/\/houstonmovingjournal.com\/?p=6921"},"modified":"2026-07-10T14:01:20","modified_gmt":"2026-07-10T14:01:20","slug":"costco-quietly-discontinues-award-winning-kirkland-item-fans-call-one-of-the-best-in-the-market","status":"publish","type":"post","link":"https:\/\/houstonmovingjournal.com\/?p=6921","title":{"rendered":"Costco quietly discontinues award-winning Kirkland item fans call ‘one of the best’ in the market"},"content":{"rendered":"

Costco is quietly discontinuing two Kirkland Signature craft beers, including an award-winning brew fans have called “one of the best lagers on the market.”<\/p>

Read more Arizona toddler found alive in hospital morgue after being declared dead<\/a><\/p>

The move will end sales of the highly prized Kirkland Signature Helles Lager and Kirkland Signature Vintage Ale, according<\/u> to Craft Business Daily (CBD).<\/p>

The beers were co-branded with Oregon-based craft brewery<\/u> Deschutes Brewery. CEO Peter Skrbek announced the decision in an early July note to distributors, according to the outlet.<\/p>

Production is slated to scale back as soon as this month, with the beers expected to disappear from most warehouse locations by September or October, according<\/u> to VinePair. The wholesale warehouse will continue selling its already-brewed inventory until supplies run out, the outlet added.<\/p>

COSTCO CEO SAYS 1 ITEM IS MORE IMPORTANT THAN EVERYTHING ELSE SOLD IN THE STORE<\/u><\/strong><\/p>

<\/div>

No official reason was given for the end of the two-year partnership. The two Deschutes-brewed products are the only beers in Costco\u2019s current private-label portfolio<\/u>.\u00a0<\/p>

According to VinePair, the beers were first launched in December 2024 and each sold in 12-packs for $13.99. \u00a0<\/p>

WHY COSTCO HOT DOGS HAVE KEPT $1.50 PRICE TAG SINCE 1985<\/u><\/strong><\/p>

Both products quickly became fan favorites, with shoppers praising their quality and low price point.\u00a0<\/p>

Read more Man found shot dead in vehicle along Grand Parkway Toll Road in Katy<\/a><\/p>

The World Beer Cup, one of the most respected beer competitions<\/u> in the world, awarded Kirkland Signature Helles Lager a silver medal in 2025 and a bronze medal in 2026.\u00a0<\/p>

“This is one of the best lagers on the market, especially at the price and I’m going to miss it,” one Reddit user said<\/u> on Monday.\u00a0<\/p>

\n
\"\"<\/figure>\n

Customers visit a Costco Wholesale store on December 15, 2023 in Miami, Florida. Costco Wholesale beat expectations for the company’s Q1 earnings with a 16.6 % increase. The retailer’s board also declared a special cash dividend of $15 per share to i<\/span> <\/p>

Expand<\/div><\/div><\/div>

GET FOX BUSINESS ON THE GO BY CLICKING HERE<\/u><\/strong><\/p>

According to VinePair, the Costco-Deschutes deal helped the brewery recover from an 11% decline in sales volume in 2023. After launching the partnership, Deschutes saw a 9% increase in volume. \u00a0<\/p>

By 2025, Deschutes ranked as the 10th-largest craft brewery in the U.S., according to the Brewers Association.<\/p>

Deschutes later fell within the top 25 grocery store vendors despite year-to-date dollar sales increasing 8.3% and volume rising 9.3% compared with last year, according to VinePair, citing Circana market data.\u00a0<\/p>

Read more Houston SWAT: Suspect arrested after cutting brother\u2019s throat with knife near Sharpstown<\/a><\/p>

FOX Business reached out to Costco and Deschutes Brewery for more information.\u00a0<\/p>

\u00a0<\/p>

\u00a0<\/p> <\/div>","protected":false},"excerpt":{"rendered":"

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