{"id":3547,"date":"2026-06-04T20:01:06","date_gmt":"2026-06-04T20:01:06","guid":{"rendered":"https:\/\/houstonmovingjournal.com\/?p=3547"},"modified":"2026-06-04T20:01:06","modified_gmt":"2026-06-04T20:01:06","slug":"texas-investigates-celsius-alani-nu-after-lawsuit-blames-drink-for-teens-death","status":"publish","type":"post","link":"https:\/\/houstonmovingjournal.com\/?p=3547","title":{"rendered":"Texas investigates Celsius, Alani Nu after lawsuit blames drink for teen’s death"},"content":{"rendered":"
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Texas has launched an investigation into the beverage company Celsius Holdings, Inc., over concerns that the company is using youth-oriented branding to market highly caffeinated energy drinks to children and teenagers.<\/p>

Read more Brazoria County deputy identified in deadly Lake Jackson shooting of John Mendoza Jr.<\/a><\/p>

Potential consumer law violations<\/h2>

The investigation focuses heavily on Alani Nutrition, LLC, a subsidiary of Celsius that produces Alani Nu, a popular low-calorie energy drink. Each 12-ounce can of Alani Nu contains 200 milligrams of caffeine; a concentration that medical professionals and the National Institutes of Health warn can cause heart palpitations, high blood pressure, severe anxiety, and dehydration in adolescents.<\/p>

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State investigators are looking into whether Celsius and Alani Nu violated the Texas Deceptive Trade Practices Act by misleading consumers about the safety of the beverages for younger consumers.<\/p>

What they’re saying:<\/p>

“Texas families deserve to know that the products marketed to their children are safe and not filled with dangerous levels of certain ingredients,” Texas Attorney General Ken Paxton said in a statement.<\/p>

Despite the high caffeine content, the state alleges that the brand utilizes colorful packaging, playful designs, and marketing strategies that appeal directly to younger demographics. Furthermore, the state notes that the packaging typically lists only the caffeine amount without providing explicit age-restriction warnings or notices regarding potential heart-health risks.<\/p>

Read more Texas summer power demand could jump nearly 10% from last year, ERCOT says<\/a><\/p>

Lawsuit tied to teenager’s death<\/h2>

The investigation follows a wrongful death lawsuit filed by the family of a 17-year-old from Weslaco, Texas. The lawsuit alleges that the teenager died from an enlarged heart brought on by excessive caffeine consumption after drinking Alani Nu, claiming the product failed to provide adequate warnings.<\/p>

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