{"id":2312,"date":"2026-05-22T16:01:20","date_gmt":"2026-05-22T16:01:20","guid":{"rendered":"https:\/\/houstonmovingjournal.com\/?p=2312"},"modified":"2026-05-22T16:01:20","modified_gmt":"2026-05-22T16:01:20","slug":"kroger-to-lower-prices-on-thousands-of-items-to-win-back-shoppers","status":"publish","type":"post","link":"https:\/\/houstonmovingjournal.com\/?p=2312","title":{"rendered":"Kroger to lower prices on thousands of items to win back shoppers"},"content":{"rendered":"
\n
\"\"<\/figure>\n article<\/span><\/div>

A Kroger grocery store in Covington, Kentucky, US, on Sunday, June 2, 2024. Photographer: Jeffrey Dean\/Bloomberg via Getty Images<\/span> <\/p>

Read more George Floyd Day of Remembrance: Watch live<\/a><\/p> <\/div><\/div> <\/div>

Kroger is preparing to cut prices on thousands of products as new CEO Greg Foran seeks to regain market share from rivals including Walmart, Costco and Aldi, Reuters reported, as the U.S. supermarket chain responds to increasingly cautious consumer spending amid inflation and economic uncertainty.<\/p>

What they’re saying:<\/p>

Foran, who took over the top role in February, said the company plans to reinvest savings from tighter sourcing practices, streamlined operations and broader cost-cutting measures into lower prices and improved customer service.<\/p>

<\/div>

RELATED: <\/strong>Three major hospital systems accuse CVS of secretly siphoning hundreds of millions in drug savings<\/u><\/strong><\/p>

“The reality is, the basket has to come down. And not everyone\u2019s basket is the same,” Foran said, adding that the reductions would affect “thousands of products.”<\/p>

What’s next:<\/p>

The company plans to test the price reductions before expanding them more broadly and introducing them gradually over time.<\/p>

Read more Indiana police officer shot in ER at Franciscan Hospital; suspect in custody<\/a><\/p>

Dig deeper:<\/p>

Kroger said it expects to fund the lower prices partly by reducing operating costs, including importing merchandise directly and making greater use of technology to improve efficiency before passing the savings on to consumers through lower shelf prices.<\/p>

RELATED: <\/strong>Costco patio swings recalled after injuries linked to fall hazards<\/strong><\/p>

Big picture view:<\/p>

Shares of Kroger fell about 2% in morning trading following the comments.<\/p>

Retailers across the sector are grappling with more cautious consumer behavior as shoppers remain concerned about rising fuel prices, persistent inflation and broader economic uncertainty.<\/p>

In March, Kroger forecast muted annual sales and profit growth, projecting 2026 identical sales growth \u2014 excluding fuel \u2014 of between 1% and 2%, alongside adjusted earnings per share of $5.10 to $5.30.<\/p>

Meanwhile, larger rival Walmart maintained its conservative annual sales and profit outlook on Thursday, as higher fuel costs continue to push value-conscious consumers toward lower-priced groceries and essentials.<\/p>

Read more Newsom warns Californians to avoid Chevron over high gas prices<\/a><\/p> <\/div>","protected":false},"excerpt":{"rendered":"

Kroger is preparing to lower prices on thousands of products as new CEO Greg Foran looks to win back market share from competitors.<\/p>\n","protected":false},"author":1,"featured_media":2310,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,61],"tags":[],"class_list":["post-2312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer","category-food-and-drink"],"yoast_head":"\nKroger to lower prices on thousands of items to win back shoppers - Houston Moving Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/houstonmovingjournal.com\/?p=2312\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kroger to lower prices on thousands of items to win back shoppers - Houston Moving Journal\" \/>\n<meta property=\"og:description\" content=\"Kroger is preparing to lower prices on thousands of products as new CEO Greg Foran looks to win back market share from competitors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/houstonmovingjournal.com\/?p=2312\" \/>\n<meta property=\"og:site_name\" content=\"Houston Moving Journal\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-22T16:01:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/houstonmovingjournal.com\/wp-content\/uploads\/2026\/05\/7d347337a65147559396e631be0e0885.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"764\" \/>\n\t<meta property=\"og:image:height\" content=\"432\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/houstonmovingjournal.com\\\/?p=2312#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/houstonmovingjournal.com\\\/?p=2312\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/houstonmovingjournal.com\\\/#\\\/schema\\\/person\\\/e51740aab7bd577378c5f91b003a39ba\"},\"headline\":\"Kroger to lower prices on thousands of items to win back shoppers\",\"datePublished\":\"2026-05-22T16:01:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/houstonmovingjournal.com\\\/?p=2312\"},\"wordCount\":359,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/houstonmovingjournal.com\\\/?p=2312#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/houstonmovingjournal.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/435e8aa53df7918383929185ed845c12.webp\",\"articleSection\":[\"Consumer\",\"Food and Drink\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/houstonmovingjournal.com\\\/?p=2312#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/houstonmovingjournal.com\\\/?p=2312\",\"url\":\"https:\\\/\\\/houstonmovingjournal.com\\\/?p=2312\",\"name\":\"Kroger to lower prices on thousands of items to win back shoppers - Houston Moving Journal\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/houstonmovingjournal.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/houstonmovingjournal.com\\\/?p=2312#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/houstonmovingjournal.com\\\/?p=2312#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/houstonmovingjournal.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/435e8aa53df7918383929185ed845c12.webp\",\"datePublished\":\"2026-05-22T16:01:20+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/houstonmovingjournal.com\\\/#\\\/schema\\\/person\\\/e51740aab7bd577378c5f91b003a39ba\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/houstonmovingjournal.com\\\/?p=2312#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/houstonmovingjournal.com\\\/?p=2312\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/houstonmovingjournal.com\\\/?p=2312#primaryimage\",\"url\":\"https:\\\/\\\/houstonmovingjournal.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/435e8aa53df7918383929185ed845c12.webp\",\"contentUrl\":\"https:\\\/\\\/houstonmovingjournal.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/435e8aa53df7918383929185ed845c12.webp\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/houstonmovingjournal.com\\\/?p=2312#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/houstonmovingjournal.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kroger to lower prices on thousands of items to win back shoppers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/houstonmovingjournal.com\\\/#website\",\"url\":\"https:\\\/\\\/houstonmovingjournal.com\\\/\",\"name\":\"Houston Moving Journal\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/houstonmovingjournal.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/houstonmovingjournal.com\\\/#\\\/schema\\\/person\\\/e51740aab7bd577378c5f91b003a39ba\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/houstonmovingjournal.com\"],\"url\":\"https:\\\/\\\/houstonmovingjournal.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kroger to lower prices on thousands of items to win back shoppers - Houston Moving Journal","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/houstonmovingjournal.com\/?p=2312","og_locale":"en_US","og_type":"article","og_title":"Kroger to lower prices on thousands of items to win back shoppers - Houston Moving Journal","og_description":"Kroger is preparing to lower prices on thousands of products as new CEO Greg Foran looks to win back market share from competitors.","og_url":"https:\/\/houstonmovingjournal.com\/?p=2312","og_site_name":"Houston Moving Journal","article_published_time":"2026-05-22T16:01:20+00:00","og_image":[{"width":764,"height":432,"url":"https:\/\/houstonmovingjournal.com\/wp-content\/uploads\/2026\/05\/7d347337a65147559396e631be0e0885.webp","type":"image\/webp"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/houstonmovingjournal.com\/?p=2312#article","isPartOf":{"@id":"https:\/\/houstonmovingjournal.com\/?p=2312"},"author":{"name":"admin","@id":"https:\/\/houstonmovingjournal.com\/#\/schema\/person\/e51740aab7bd577378c5f91b003a39ba"},"headline":"Kroger to lower prices on thousands of items to win back shoppers","datePublished":"2026-05-22T16:01:20+00:00","mainEntityOfPage":{"@id":"https:\/\/houstonmovingjournal.com\/?p=2312"},"wordCount":359,"commentCount":0,"image":{"@id":"https:\/\/houstonmovingjournal.com\/?p=2312#primaryimage"},"thumbnailUrl":"https:\/\/houstonmovingjournal.com\/wp-content\/uploads\/2026\/05\/435e8aa53df7918383929185ed845c12.webp","articleSection":["Consumer","Food and Drink"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/houstonmovingjournal.com\/?p=2312#respond"]}]},{"@type":"WebPage","@id":"https:\/\/houstonmovingjournal.com\/?p=2312","url":"https:\/\/houstonmovingjournal.com\/?p=2312","name":"Kroger to lower prices on thousands of items to win back shoppers - Houston Moving Journal","isPartOf":{"@id":"https:\/\/houstonmovingjournal.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/houstonmovingjournal.com\/?p=2312#primaryimage"},"image":{"@id":"https:\/\/houstonmovingjournal.com\/?p=2312#primaryimage"},"thumbnailUrl":"https:\/\/houstonmovingjournal.com\/wp-content\/uploads\/2026\/05\/435e8aa53df7918383929185ed845c12.webp","datePublished":"2026-05-22T16:01:20+00:00","author":{"@id":"https:\/\/houstonmovingjournal.com\/#\/schema\/person\/e51740aab7bd577378c5f91b003a39ba"},"breadcrumb":{"@id":"https:\/\/houstonmovingjournal.com\/?p=2312#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/houstonmovingjournal.com\/?p=2312"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/houstonmovingjournal.com\/?p=2312#primaryimage","url":"https:\/\/houstonmovingjournal.com\/wp-content\/uploads\/2026\/05\/435e8aa53df7918383929185ed845c12.webp","contentUrl":"https:\/\/houstonmovingjournal.com\/wp-content\/uploads\/2026\/05\/435e8aa53df7918383929185ed845c12.webp","width":1200,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/houstonmovingjournal.com\/?p=2312#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/houstonmovingjournal.com\/"},{"@type":"ListItem","position":2,"name":"Kroger to lower prices on thousands of items to win back shoppers"}]},{"@type":"WebSite","@id":"https:\/\/houstonmovingjournal.com\/#website","url":"https:\/\/houstonmovingjournal.com\/","name":"Houston Moving Journal","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/houstonmovingjournal.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/houstonmovingjournal.com\/#\/schema\/person\/e51740aab7bd577378c5f91b003a39ba","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/houstonmovingjournal.com"],"url":"https:\/\/houstonmovingjournal.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/houstonmovingjournal.com\/index.php?rest_route=\/wp\/v2\/posts\/2312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/houstonmovingjournal.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/houstonmovingjournal.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/houstonmovingjournal.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/houstonmovingjournal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2312"}],"version-history":[{"count":0,"href":"https:\/\/houstonmovingjournal.com\/index.php?rest_route=\/wp\/v2\/posts\/2312\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/houstonmovingjournal.com\/index.php?rest_route=\/wp\/v2\/media\/2310"}],"wp:attachment":[{"href":"https:\/\/houstonmovingjournal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/houstonmovingjournal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/houstonmovingjournal.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}